InfoArchitect™ is a revolutionary new contact data validation and enhancement software package, enabling standardisation, engineering and enrichment of information to increase the value of customer data to marketing and IT for business profitability. InfoArchitect™ provides the foundation for standardising and improving the quality of contact data across a variety of applications.
The software acts as a gatekeeper for secure data and true data quality
from first contact with customer through to a data warehouse, and standardises
data across disparate sources to provide a single view of the customer.
InfoArchitect™ seamlessly delivers the benefits of reliable data
quality to customer relationship management programmes, data warehousing,
business intelligence and other strategic customer-related marketing and
IT initiatives.
