Marketing
Information technology
Sales
Call Centres
Financial
Analysis
- Enables 'single view' of the customer - link to all addresses.
- Accurate and complete customer data - critical for effective direct
marketing campaigns
- Evaluates effectiveness of campaigns against predetermined key customer
data variables
- Accurate geographic marketing segmentation
- Customer management segmentation capabilities
- Validates critical customer contact information: Name, Title, Address,
Postal Code, Suburb and ID, Tel and e-mail.
- PAMMS certification standard - applies X true quality address standardisation categories.
- Comprehensive service broking that provides customer data validation
and enhancement functions which single applications may not deliver
- Adaptable to virtually any internal IT structure
- Operates on Linux or Windows and provides connectivity from other platforms
- 'Complete control of data output
- Enables data consolidation across multiple applications
- Incorporates comprehensive matching and de-duplication
- Cleans and validates multiple addresses per customer record
- Available as an online ASP, real-time application or batch version
- Assigns suburb geocodes at time of user application entry.
- Operates in 'clean-up' mode - large batch files and 'gatekeeper' mode for online and web applications
- Standardisation of data at point of purchase
- Intelligent customer profiling for customer acquisition
- Effective communications management.
- Improve validation and acceptance of orders
- Enables higher match rate to credit bureau.
- Address standardisation and matching adapted to current form
- Real-time address verification
- Speeds up call handling
- Enables online matching of customer details
- Reduces call-time and handling costs
- De-duplication routines assist in identifying potentially fraudulent
practices
- ID number validation meeting Credit Bureau requirements.
- Enables single view of each customer address linked to all customers
- Unique data tables increases number of risk variables
- InfoArchitect™ comes with powerful and unique data tables, enabling
optimisation and enrichment of data for market analysis, significantly
assisting with Segmentation Modelling, Targeted Promotions or Response
Analysis
- Enables improved data mining for customer analysis.
